Technology is such a breath of fresh air when it comes to every aspect of running a successful business. You find yourself stumped by a certain process, only to have technology save the day. If you’re looking for excellent SEO, content is the number one ingredient, and technology is the key.
Content is at the heart of every booming campaign. “It’s crucial that your site has amazing content,” says an infographic from the local SEO marketers at Crawford and Obrien. “There should be thousands of words on each page, infographics, videos, etc. Google loves to see amazing content on your site. It’s hard to rank a page with only 100 words of text.”
Creating all that high-quality content for your SEO campaign wouldn’t be possible without the help of certain tech tools. There are a variety of resources that can make your entire SEO strategy stronger.
Here are some of the ways technology can positively impact content creation.
1. Improve your headlines through analyzer tools.
According to research from Copyblogger, 80 percent of readers stop reading at a headline. That shows a serious need for better headlines in content creation, and certain analyzing tools can help you generate much more effective headlines.
The Blog Post Headline Analyzer, for example, look at four criteria: common words, uncommon words, emotional words, and power words. It will also compare it to other headlines in the niche and consider the word combinations.
There’s also the Emotional Marketing Value Headline Analyzer, which carefully examines your headline for emotional language that can appeal directly to the reader. These two tools offer a much needed boost to any content creation strategy.
2. Use Grammarly to eliminate errors and awkward sentences.
Grammarly is one of many online tools and app extensions that will assess your grammar and sentence structure for more powerful writing. Grammarly is a cloud-based content creation tool that, for a fee, will analyze an entire document, pointing out common grammar errors, passive voice, awkward sentences, and other helpful editing tricks.
You can also install Grammarly as an extension on your browser to catch errors in any of your online interactions. It’s especially handy for email marketing or the online creation of graphics or content. Additionally, if you have Windows (not available for Mac), you can download Grammarly as an extension for Word, enhancing your spell check capabilities.
If you don’t love the Grammarly application (or don’t want to pay for the premium feature), there’s always Jetpack, which is the standard plugin for most blog platforms. It’s an extension of your browser that catches any major grammar issues before they go to market.
3. Get your content in front of the right people with distribution tech.
Once you’ve used some awesome tech tools to create content, you have to get it in front of the right audience. There are many online sharing tools that can help with this.
The blog-sharing tool Triberr, for example, lets you connect with a network of other bloggers in a similar niche. You can share your content on their social platform and hope that others will pick it up and share it. Because you’re marketing to like-minded professionals, the odds of spreading your content are pretty good.
There are also social media management tools like Buffer that help you track and schedule every piece of content on social media. It encourages cross-promotion and constant sharing. It also helps your social media presence while distributing your content to the right people.
4. Create infographics and videos with cloud-based software.
There’s no need to download the expensive and complex Adobe Suite to create your graphics, videos, and photos. There are dozens of free or affordable cloud-based applications that will handle all your content creation.
Canva, for example, is the perfect tool for designing memes and infographics for your social and blog campaigns. It’s easy to combine words and graphics to get the message just right without any graphic design background.
SnapApp is another excellent tool for creating interactive videos, infographics, quizzes, calculators, contests, assessments, and more. Since interactive content is one of the biggest trends in content creation, this is an invaluable tool.
WebyClip is another tool specifically for video that allows users to interact with the content. It enhances any video and allows consumers a direct channel to your website.
5. Dictate notes and content for faster creation.
If you’re a slow typist, that’s no longer an issue in content creation thanks to machine learning and artificial intelligence. Whether you’re using Siri, Cortana, or Google Now, you can spearhead your content creation through voice dictation instead of typing.
Another great tool for leveraging voice recognition is Dragon NaturallySpeaking. It’s a much faster, effective, and more accurate way to write down your initial thoughts, particularly if you’re trying to record thoughts in a meeting or while brainstorming.
Note that this form of content creation will require some editing afterwards. However, it will still shave some valuable time off your content creation process.
None of this would be possible without the use of technology. These are just a small sampling of the many options available for creating and sharing your content. Writing for the web is getting more competitive, and those who wish to publish strong, polished ideas will take advantage of all that technology has to offer.