In the past, advertising real estate services was done through word of mouth, talking to people in physical locations, and through print media. With the advent of the modern internet, real estate websites were added to the mix. But now, social media is king, which means that getting visibility as a real estate agent means using this technology to your advantage.
And though some of the methods may have not been immediately obvious, now there are methods that can be used logically and responsibly for anyone will to learn and understand the tools. Consider the idea of making your site shareable, using Twitter appropriately, highlighting and linking to positive reviews, avoiding clickbait, and learning the language of younger generations as positive aspects of social media potential.
Make Your Site Shareable
When you look at them from a social media perspective, the smart real estate websites have sharing buttons. With one click or one button press, anyone can share a web address over Google+, or Facebook, or Twitter, or over five or six other mainstream sites. With that single, simple additional functionality, you’re dramatically improving the chances of people using that tiny bit of sharing energy that they possess in order to spread your message, or your commercial viability as a company.
Use Twitter for Listings
Twitter is a fascinating way to share information because of it’s unique setup, and real estate agents can definitely use it to their advantage. With the correct use of Twitter hashtags, a tweet about a new home listing can immediately get a great number of impressions. And for people who are looking for that immediacy value, that type of format is probably going to be their communication method of choice. And especially if you choose to use location hashtags, the area that you’re trying to communicate to will respond in kind to their search queries.
Highlight and Link To Positive Reviews
Again back to the idea of social movement and sharing, if you can figure out a way, via some electronic means, to link to positive reviews that people have given you as an agent, that’s another way to get free and trustworthy promotional value to your personal brand. Client reviews, especially when viewed as legitimate and honest, can do great things for growth.
One of the scourges of modern social media, however, is the idea of clickbait. Clickbait can come in the form of misleading headlines and descriptions, emotional words used to describe unemotional concepts, or anything where a person is going to click (to add to your metrics) but find zero value in the result. Avoid these at all costs!
Learn the Language of Younger Generations
And finally, the social norms between generations is changing extremely rapidly, so if you want to keep up with the social media aspects of younger people, you have to dive right in both with respect to language and tone. Even if it makes you uncomfortable as an agent, learning to use the right terms to speak to younger generations (of people who will be buying houses at some point!) is going to help your long-term bottom line.