Running a business can present you with a lot of potential problems. From managing personnel and heading up marketing campaigns to handling supply chain issues, there are hundreds of things you can and should be doing to help grow your business.
However, for businesses that work both in brick and mortar stores and online, the number of potential issues increases exponentially. Not only do you have to worry about getting people in the door of your physical location, but you also have to know how to appeal to online shoppers as well. To help with the later part, here are three ways you can encourage more purchases through your website and see online growth for your business.
Open Up To The Rest of the World
Having part of your business online likely means that you’re willing to work with people in a large geographical area. While this is great for expanding your market, Tom Wentworth, a contributor to Mashable, shares that you could reach an even wider audience and experience even more online purchases by broadening your target market even further: to the whole world!
By taking your company global, Wentworth explains that you open yourself up to doing business with two-thirds more people. While this can bring up additional hurdles for your business, like translating content and understanding social norms in different cultures, there is a lot of potential for more sales by making your product or service available the world over.
Use Well-Liked Promotions
Once you’re able to get people to your website, a great way to encourage them to make a purchase is to offer discounts or promotions. This could include using offers like free shipping or coupon codes for discounted prices—both things almost all online shoppers can’t resist. According to Drew Hendricks, a contributor to Forbes.com, the most effective digital couponing can be implemented by doing things like integrating with email marketing and working with distributors to get the best deal for both yourself and your customers.
Integrate with Responsive Design
Just like opening up to a larger market will help increase your sales, cutting out a large market by not using responsive design will have a negative impact on your online sales. According to Kristi Hines, a contributor to Search Engine Watch, over half of all Internet access takes place on mobile devices. Without responsive design, you’re sabotaging yourself for achieving seamless communication and interaction with the large amount of people who are likely viewing your website from their mobile device. If you want to get more sales from your website and haven’t yet optimized for mobile, this should be the first thing you do.
With the right tools and strategy in place, you can see an increase in the amount of sales you’re able to make through your website. Use the tips mentioned above to begin this upward trajectory today.