There is more to building a website than just picking design and layout. You need to make sure that you are protecting and promoting your site as well. Don’t expect people to just be able to find you, even with a search engine, unless you are going to put the work into making it so that they can find you. You also want to make sure they are protected when they do visit your site.
Security breaches and stolen identities are commonplace in this day and age, but that doesn’t mean that companies should make it easier for thieves. Instead, make sure you are putting your best foot forward in order to protect your business and your customers.
Use Only White Hat Tactics
When it comes to SEO and getting your website noticed, make sure you are doing it the right way. If you are stuffing keywords, and writing web copy and blog posts that make no sense at all, you are going to end up with a penalty from Google which will bump your ranks down, and you could even lose your web address if you don’t stop the bad tactics.
The rules change every so often, so take some time to do a little research on what’s OK to do, and what’s not OK to do when it comes to SEO.
Research Keywords First
Before you start picking your keywords and keyword phrases, whether you are working on your website content, like the about page, or you are working on a blog post (or ten), make sure you take the time to research the best keywords to use.
Google Adwords has a keyword tool in which you can punch in your chosen words and find out how highly searched they are and how much competition those phrases have with other blogs and websites. You don’t want something that no one searches for, but you also don’t want to be competing with 100 websites for one keyword either.
Get Good Protection
Whether you opt for a general virus protection or firewall, or you want something made for businesses that want to protect their customers, you need protection for your own systems and for the people that visit and shop on your site. There are far too many cyber breaches going on, and it seems to be easier and easier for thieves to steal not just credit card numbers, but complete identities as well.
Make sure that you are offering a secure server for your clients and customers, so they can feel comfortable using your services, no matter what they are.
Use Social Media And Blog Often
You need to have more than just a website if you want to promote your business. You need to have a blog, which shows people you are a credible source for information and an expert in your particular field. You should also use social media as much as you can.
Nearly everyone with a computer and internet access is using some form of social media these days, which makes it a great place to connect with current and future customers. Make sure to post often so they don’t lose interest!