Creating a website isn’t just about what you find to be the most interesting color scheme, font or content. In order to have a commercially successful website, regardless of your industry, you have to consider what your target demographic wants and needs to have a good experience on your pages. Without this, all aspects of your website will fail. To keep this from happening, a decent amount of time and effort should be spent perfecting your website’s user experience. So for those who have hit a brick wall when it comes to giving your visitors the experience they desire, here are three tips for boosting the UX of your website this year.
Be Intentional With Attention
One of the best ways you can have greater user experience with your website is to have your intentions come across clearly to the user. However, many people can become easily distracted when too much detail or unnecessary clutter is filling up your web pages. For this reason, Darling Jiminez, a contributor to HubSpot.com, recommends for web designers to be very intentional with how they use white space to draw attention.
Keeping a certain amount of white space around important images, headings or text boxes can drive home the impact you want these elements to carry, giving your users a clearer view of your page’s purpose. This can help immensely in creating a better experience for the visitor interacting with your site.
Gain A Better Understanding Of Your Visitors
A big reason website visitors have a bad experience is because the person designing the site simply doesn’t understand their visitors completely. Not only should you know what your visitors want with regards to information like location and hours of operation as well as contact information, but you should also know the temperament of your users. According to Amy Farr, a contributor to SEMRush.com, web designers should keep in mind that most users despise the back button, are impatient and will easily give up on their task if it’s too difficult. By understanding these basic principles about your audience, you can fix a lot of the UX problems your website may be currently having.
Use Popups Wisely
Because many website have abused using popups as a form of advertising and conversion optimization, this strategy for website improvement has gotten a bad rap. However, according to Csaba Zajdo, a contributor to UserTesting.com, website popups can be good when used effectively. To use popups right, Zajdo recommends not having them upon site entry and only showing them when using relevant, personalized and valuable content that’s applicable to the user. If you’re able to do this, you may just find that popups will help to increase your conversions rather than hurt your UX.
In today’s Internet-based society, you have to have a quality website that gives your visitors what they want the way they want it in order to have success. Use the tips mentioned above to help your website give your visitors a better experience than ever before.