Smarterware

Lessons from Apple on Advertising and Aesthetics

Steve Jobs announced the iPhone 4 yesterday in his WWDC keynote, and it's a gorgeous device with software upgrades that include multitasking, a video chat app called FaceTime, and more. I'm still a happy Android user, but I have to hand it to Apple. They continue to school the industry on aesthetics and marketing. Case in point: the FaceTime demo video.

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