Attitudes About Smartphone Advertising by Gender and Age

October 5, 2011

Our Mobile Planet (by Google) offers a ton of data about global smartphone usage and tools to chart it every which way you'd like. The chart above shows how many smartphone owners don't mind advertising in return for freebies or special offers, split by gender and age. (I created this chart assuming 50+ users would be more interested in special offers, but I was wrong.)

I imagine under 50 folks have less disposable income, so giving of one’s time or privacy is more doable than doling out cash.

Oct 25 11 at 6:13 am

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