Latest Videos: Singletasking and Personal Googlejuice

February 23, 2010

My FastCompany.com video series continues with two new installments: one on reducing multitasking, and the other on claiming your name on the web.

The singletasking bit is timely, as I've been on a mental deep dive working on ThinkTank these past few weeks, surfacing to see what I might be missing on the internet very minimally. When your brain sinks its teeth into something worthwhile, time and space cease to exist--the key is getting to that special state of flow, the zone. Singletasking is one way to help yourself get there.

Here's the segment on singletasking versus multitasking and the cost of task switching:

Here's the full transcript: Stop Multitasking and Start Doing One Thing Really Well.

The second segment is on making yourself findable on the web, by giving your name some good Googlejuice. As an internet freelancer, I've thought about this more than I like to admit. This isn't THE SECRETS OF SUPER-SEO! or anything--it's just common sense for humans who want to be found when other humans type their name into a web search box, for professional and personal reasons.

The full transcript: Claiming Your Name on the Web.

My pal Mitch and I talked about ye olde nameplate web site over at his blog when he went freelance recently. As I said there, while Google Profiles and LinkedIn and Facebook are great, if you're serious about a web-based business card, invest in your own domain name and set it up to your liking. Social networking services come and go, but if you consistently link your name to your domain all over the web over time, Google will be your best friend.

What’s your alias that’s not linked to your real name Gina? Do you go around badvocating on other people sites under a secret name? Ha ha. I’ve never thought of making a “second” account to post things that I might not want attached to me.

What are the ethics of that?

Lee Bartelme [+4]
Feb 25 10 at 7:38 am

Gina,
I appreciate the common sense points you make on your blog, like on your video “Stop Multitasking and Start Doing One Thing Really Well.” Our multi-tasking computers with their beeps and hopping icons are perhaps the worst culprit in creating distractions. It’s often WORK to stay focused on one thing.

Scott Ledyard
Feb 27 10 at 11:20 am


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