Last year's trashy GoDaddy SuperBowl commercials annoyed me enough to switch domain registrars; this year's just confirmed I made the right decision. If you want out, here's what I posted about it last year:
Yes, I knew that popular, cheap domain registrar GoDaddy always used sex to sell their services, and yes, their bullying upsells always bugged me, but yesterday’s Super Bowl ad shot my “Stop doing business with GoDaddy” to-do to the top of my list. But where to transfer to? I polled my Twitter friends on which registrars were the best alternatives. Here’s a spreadsheet of the full vote tally; turns out the least expensive, top vote-getter was Namecheap.com.
Been very happy with NameCheap ever since, and their "Not happy with your current registrar's advertising methods?" switching coupon code, SWITCH2NC, still works. Sorry, Danica: I like looking at beautiful people, just not at Hooters.