By now you’ve probably already heard enough about the importance of keywords. You know that keyword stuffing is a bad thing, even though there are still many websites that do it. You should also already know that using misleading keywords is a bad thing.
Misleading keywords are ones that are added in just to get noticed when people are searching for a popular term. It always has nothing to do with your own products or services, which is why it’s deceiving.
There are a few things that you want to keep in mind when it comes to picking the right keywords for your site, and you will learn a little about them in a moment. You also want to make sure that you are researching your chosen keywords and keyword phrases ahead of time. You want to make sure you are picking ones that people are actually searching for, or it defeats the purpose. You also don’t want to be up against a ton of competition with your chosen words.
What Are You Selling?
Whether you are selling yourself, a specific product or group of products, or you are selling some sort of services, you want to make sure that you keywords reflect what you have to offer. For example, if you are selling pools, you want keywords that reflect that. You may want to use things like “indoor pools,” and “inground pools.”
By using these specific keywords, you raise your chances of being the business that pops up when someone is entering search terms that include those keywords. The more you use them throughout your site and your blog, the more chances you have of people finding you in that field.
Where Are You Located?
For businesses that are thriving in the virtual world, location keywords aren’t as important. However, if you are a local business, then you need to be using local keywords so that you are popping up when people are searching for your particular types of products and services in your area.
There are a few ways in which you can use local keywords. You may want to use the exact name of the town or city that you are in. However, you may also want to use district or borough names.
What Do You Want People To Remember?
Don’t just focus on what you do, or where you are located. You also might want to use keywords that help people remember who you are. Maybe you’re a best selling real estate agent, or an award winning author. Those could be important keywords and keyword phrases to use as well.
Start out by writing down some of these many different words and phrases, and then look them up for competition and searchability. Weed them out from there, and you’ll have some great keywords that will attract customers and convert into sales.