Search engine optimization is a great way to work with your online presence in order to get more traffic to your website. But just how does this same strategy increase your online sales? While you may think that SEO only truly affects sales in a roundabout way, having a stronger showing of your search engine optimization tactics can be a huge influencer of the amount of sales you’re able to make from your website. To help you see how, here are three areas of SEO you can improve upon that will help increase your online sales as well.
Working Above the Fold
When you look at the analytics of your website, one of the metrics you see is the bounce rate. This metric shows how many people come to a page on your site and then leave your site entirely from that page. While this metric on your web report can be disheartening, there are SEO tricks you can use to help keep people on your site and increase the chances of them completing a sale.
According to Dylan Thomas, a contributor to SearchEngineJournal.com, your website should be showcasing your best work above the fold—meaning that visitors doesn’t have to scroll down the page at all to see it—in order to get the most conversions and sales possible. By focusing your on-page SEO efforts above the fold, you should be able to see an increase in the goals you get completed on each page and a reduction in your bounce rate as well.
The Benefits of Long Tail Keywords
Another great way to take advantage of your SEO efforts is to use long tail keywords. While many businesses think that ranking high for general keywords will be more beneficial to their business, Neil Patel of QuickSprout.com actually states that going after long tail keywords that are more specific can be much more profitable.
Patel claims that this is due to the fact that long tail keywords generally have higher conversion rates than general, more popular keywords. Consider all the long tail keywords your company could find relevant for increasing sales and try to implement them into your current SEO keyword strategy.
Improving Calls to Action
Using SEO strategies for your calls to action will also help to increase your online sales. According to Billy McCaffrey, a contributor to WordStream.com, some of the best ways to optimize your calls to action in order to have them convert better include using command verbs, invoking emotion, optimizing for mobile, and being witty and creative. Not only will using these tips help your calls to action to perform better, but they can also help to boost your SEO effectiveness and increase your online sales simultaneously.
Having a solid SEO strategy and implementing that strategy effectively can bring in more sales through your website than you ever thought possible. Consider using the tips mentioned above to begin increasing your sales today.
