In the current business marketing sphere, it can be argued that the playing field is fairly level, so whoever is the best, the most creative, and the most consistent is going to win the fight for short attention spans. And this goes for all industries, and all tiers of financial input and output.
And though it may seem like a line drawn in the sand that keeps blowing away with each new change in technology or information flow trend, there are a few ways that you can keep working to give your business a marketing edge, including showing that you mean business, doubling down on social media interests, using SEO services wisely and confidently, paying attention to real-time trends, and avoiding the many clickbait traps out there.
Show That You Mean Business
If you’re confident in your business model, and you have to travel to business meetings of some kind or another, one way to show that your business means business is by using corporate travel options. Your leading salespeople, or even clients that you’re trying to impress, should be treated in a manner that shows the types of resources that your company has backing it. If your marketing team is traveling in style, that edge will permeate into your marketing ethos.
Double Down On Social Media
Never underestimate the power of social media to garner valuable attention. By using social media organizers like Hootsuite, your entire company can have a centralized social media core, and your message can stay consistent and be regularly scheduled. Too much or too little, or the wrong things in the wrong places, will give off the wrong impression of your marketing efforts, so great care should be taken with words, phrases, timing, and output of social messages.
Use SEO Services Wisely
And how are people going to find your company via the web? Your potential customers are going to be searching through common keywords, and if you know what those words are, you can make sure to put them in the right places – headlines, bodies of text, image names – with the proper use of daily SEO. If you haven’t familiarized yourself with how engines like Google, Bing, and Yahoo work, now is the time to brush up on the marketing methods that will help you gain that marketplace edge you’re looking for.
Pay Attention To Real-time Trends
There are a number of ways to observe real time trends when it comes to business marketing as well. You can follow hashtags on Twitter for up-to-the-second indications of what types of words and phrases people are reading and writing about, and if you can figure out how to include something about your business naturally within that framework.
Avoid Clickbait Traps
A final tip for any business to keep a marketing edge is to avoid any kind of clickbait behavior, as the backlash is getting more and more severe these days. If a potential client clicks on a misleading headline that goes to your site, they’ll comment via social media sites and they warn other people away from you. So don’t try to cheat getting attention with bad headlines!