With the amount of people who use their mobile devices to shop, research and communicate on a daily basis, it only makes sense for businesses to take advantage of this marketing avenue for reaching out to their clients and customers, too. However, it takes more than simply being there and available to have your clients or customers engage with you as a business. So in order to help you reach your full potential when it comes to mobile engagement, here are three ways businesses can encourage a greater amount of engagement with their clients and customers on mobile devices.
Understanding Your Definition of “Engagement”
Engagement could mean different things to different companies. What is considered meaningful engagement to one business might not be considered meaningful engagement to another business. For this reason, it’s vital that you solidify what your definition of engagement is and what constitutes meaningful engagement between your business and your clients or customers.
According to Jeff Sonderman, a contributor to the American Press Institute, “engagement” could be contributing content, amplifying content, proving loyalty, interactions, making purchases or other financial contributions and much more. Until you know exactly what you’re looking for when you say “engagement”, it will be hard to know it you’re reaching your goals. Make sure you’ve clearly defined what meaningful engagement looks like to your business.
Setting the Right Goals
Once you know what type of engagement you’re looking for, you can then seek for ways to encourage that engagement and track your progress. Depending on the type of business you’re running, your engagement tactics and goals will vary. For example, Greg Hickman, a contributor to Mobile Marketing Engine, states that many small businesses will have goals of connecting more with individual customers while larger businesses may have accumulating more followers as their goals. Be sure you’ve set the right goals for your business in order to use mobile engagement to the fullest extent you can.
The Cycle of Using Customer Feedback
One of the best things you can do to encourage a greater amount of customer engagement is to prove to your customers that you value your interactions with them. Erika Maguire of Forbes shares that one company saw a large increase in their customer engagement simply because they took the feedback given to them from mobile users and then implemented that feedback. This, in turn, encouraged more interaction because the users knew their feedback was being used and valued. If you’ve yet to try this tactic, consider implementing it into your mobile engagement strategy soon.
Having a high amount of mobile engagement between your company and your clients or customers will help your business be more successful online. Use the tips and advice mentioned above to encourage a greater amount of mobile engagement starting today.
