End Malaria: New Book Saves Lives

A brand new book with the highest purpose launched today on Amazon: End Malaria. The title doesn’t tell you that it’s a fantastic collection of business and productivity essays by people like David Allen, Kevin Kelly, Steven Johnson, and my TWiG co-host Jeff Jarvis. I’m thrilled to have had the opportunity to contribute a short piece, too.

The best part is that $20 of every copy sold goes to Malaria No More to purchase mosquito nets which prevent the spread of malaria.

In short, the book saves lives. It’s also a great read.

My favorite essays include Kevin Kelly’s piece on shedding the work you shouldn’t be doing, Steven Johnson on how focus is overrated, Barry Schwartz on the paradox of choice, David Allen on clearing space to make a mess, Jeff Jarvis on beta-think, and Chris Brogan on getting to the “escape velocity” you need to move on from a bad situation.

Thanks to Michael Bungay Stanier for inviting me to be part of the project. I’m buying several copies of the book to give to friends and family. You should, too. Buy yours now.

Update: Not convinced? Read Seth Godin: That buzzing in my ear didn’t mean I was about to die.