Naming products is hard. After weeks of brainstorming, teeth-gnashing, hair-pulling, trademark searching, late-night strikes of inspiration followed by crushing morning realizations that the idea sucked, I’m thrilled to announce that ThinkTank has been renamed to ThinkUp. It’s our Firebird-to-Firefox moment. Rebranding is difficult, but the most heartening part of this process was that the ThinkUp idea came to us via the app. @markwallace responded to Anil’s call for ideas on the name change in this thread, captured by ThinkUp.
With name changes come URL changes: we’re now @thinkupapp on Twitter and at ThinkUpApp.com.
I’ve been busybusy shepherding this project along this summer, and loving every minute of it. Between our two excellent Google Summer of Code students and a community of volunteers, the project has been growing and evolving in leaps and bounds. Late August/early September we’re on track to have a web-based installer in place as well as some neat data visualizations that will make capturing your tweets and Facebook updates even more easy and fun to do. Interested in hearing more? Join the ThinkUp mailing list.
But why the change?
Someone else already had copyright on the name. TBH i think the new name is better.
Most likely the very well-known company http://www.thinktankphoto.com didn’t like it 😉
Yeah, definitely digging the new name. It’s a bit smarter than the original. I like it.
I’m glad you came up with a new name, and I think Thinkup is a good name for the project.