A few months back I bought Brian Tracy’s Eat That Frog–a great book about beating procrastination that I cited in a recent Fast Company video–on my Kindle. Today I got an interesting email from Amazon. To quote:
We’re writing about your recent Kindle purchase of Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy. The version you received contained some errors that have been corrected.
An updated version of Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time is now available. Itâ€™s important to note that when we send you the updated version, you will lose any highlights, your last page read, and bookmarks made in your current version and the locations of any notes may not match the updated copy of the book.
The whole part about my losing highlights and bookmarks stinks. But Amazon reaching down into my Kindle and correcting errors in a book I bought months ago? Wacky!
Update, 4/12/2010: I posted this in a rush last week and didn’t include the entire text of the email, or fully-baked thoughts about it. To clarify: the updates to the book are indeed optional and opt-in. The email ends thusly:
If you wish to receive the updated version, please let us know via e-mail at email@example.com.
We apologize for any inconvenience caused, and would like to thank you for your business with Amazon.
My apologies for making it sound like this update was not opt-in. While I wish Amazon would provide a diff between the revisions so I can see exactly what I’m getting when I ask for the update, they won’t touch my book unless I ask them.