My latest FastCompany.com video segment, shot several weeks ago, is about managing your social media updates, partly by funneling them all into one place (like your email inbox).
Then Google Buzz launched.
So, here’s my social media productivity two-punch: first the video, then a walk through Google Buzz’s more advanced features.
Work Smart: Mastering Your Social Media Life is two minutes and nine seconds on how to keep up with social networking updates without spending your whole day managing it all.
After thinking about Google Buzz in the context of funneling updates into a single place, it seems clear that Buzz doesn’t just take on Twitter and Facebook, it takes on any kind of “universal inbox” product, like my beloved TweetDeck. It makes Gmail your universal inbox by putting social media updates right under your email inbox. A LOT of people have said that Buzz’s inbox integration is immediately overwhelming and too noisy, and I have to agree. I’ve already created a filter to make Buzz items skip the inbox immediately. Find out how to do that–and turn off Buzz completely–in today’s piece, How to Do Everything in Google Buzz (Including Turn It Off) .