Matt Haughey says Google Buzz doesn’t offer an easy way for publishers to see what people are saying about their stuff. He’s right; as in Google Reader and Facebook, much of the liking and commenting and sharing that goes on in Buzz happens out of earshot of the creator. I think Buzz is a fine product–a pretty predictable FriendFeed clone, really–but it does suffer from this same broken loop problem that Google Reader creates. Also of interest to other publishers, Matt’s related piece on what feedback loops he pays attention to in order to learn how to make better stuff online.
10 Comments
Khosrow Ebrahimpour
I’m glad I’m not alone in seeing Buzz as a FriendFeed clone.
What I wonder is, if the functionality of FriendFeed – the posts, ensuing conversations, and people liking posts – were so successful why didn’t FriendFeed itself succeed? On second thought, maybe they did considering they got bought out by Facebook!
Gina Trapani
If Buzz succeeds, it’ll be b/c it had millions of built-in users thanks to its Gmail integration.
Jimmy Blake
Buzz definitely sounds like it would be a handy way to deal with Twitter and Facebook (well, not yet, but hopefully some day) in one single place for someone like me that doesn’t really want to mess with going to more than one site just to do the same kind of interactions. However, I don’t think that it will be a Facebook ‘killer’, so to speak.
The reason I don’t? Well, it’s going to be quite an uphill battle to get a population larger than the U.S. and Canada combined to switch to a new service, and… it doesn’t have Farmville.
I’m half joking with the Farmville reference, of course, but even though I think most of us here on Gina’s site equally detest all the application invites that we get, it’s important to keep in mind that our parents and grandparents love them, as it keeps them busy and in touch with everyone else, even if it is a complete and utter waste of time.
cjensen.livejournal.com/
Google has provided for closing the loop, but it is up to the original publishing site to implement the protocol which would allow Google Buzz and the original publisher to both have access to all comment threads.
See http://brad.livejournal.com/2408782.html
Michael Olsen
I think the integration of Google Reader and Buzz will eventually lead to the closing of that loop. Prior to Buzz, any time you shared or shared ‘with note’ it only ended up in the netherworld of one’s Google Reader Shared Items Page. Now when you share in Reader it gets posted as as a public Buzz.
Given that every public Buzz has it’s own page, it seems that it would be easy for Google to aggregate those Buzzes to get a snapshot of the feedback concerning a particular post.
Bruce Vittetoe
I read Matt’s post and understand where he is coming from. I also read the comments of his post and agree more so with a few of the commenters. If I read one of his posts and have a conversation with my wife about it, then that is a private conversation he wouldn’t and shouldn’t hear. I feel the same is true for Facebook comments. Facebook comments are conversation that I have with my circle of friends and I may not want the original author to see them, nor do I believe they need to. I realize having the conversation on the Internet changes the game quite a bit, especially in the case of Google Buzz where everything seems so public, but in some cases the conversation can still remain somewhat private.
I agree, if I wanted to give feedback on publishers work, I should so at the original source. If I want to have a conversation with my own friends about that publishers work, why should they need to see that conversation or even be involved?
In the case of this post here on Smarterware. Should I post my comments about this subject here or on Matt’s blog where he originally talked about the subject? I think here. Smarterware.org is like your Facebook. You linked to a blog post here and expressed your opinion. Your circle of friends (Smarterware.org commenters) then have a conversation here about the blog post you linked to. Should we be having this conversation on Matt’s blog or here? Again I think it should be here.
If none of this make sense, feel free to disregard. Gina, thanks for the work you do on This Week In Google. I love that show!
Brian Briggs
I was coming here to say what Bruce just said, well done.
I’d like to add that with Buzz getting posted to profiles and being indexed, it seems rather trivial to get the conversations people are having about your work in Buzz.
Also, it would seem Matt is high profile enough that he’s going to get feedback on whatever he posts. Does an author really need to see everything that’s said about it? Are we that insecure?
deabill.net/jason
According to the docs their planning Salmon support (http://code.google.com/apis/buzz/documentation/#coming-soon).
Hopefully that’ll help get the conversation pushed around to the right places. They need to do it fast though.
Chris Messina
I’ve filed a bug against the Google Buzz API to support trackbacks. Ideally we’ll just use Salmon, but trackbacks might create a good interim solution since they’re already widely supported:
http://code.google.com/p/google-buzz-api/issues/detail?id=12
Lee Bartelme
Seems like the do need a place to see the buzz. I can see it by location, but a searchable way would be best, similar to Twitter. Plus you still have the option to make it private. Maybe they already have something like this, but I haven’t found it yet, and I haven’t play around with Buzz enough to really know yet.