What struck me immediately is that the brand is quite ‘masculine’. It looks technological and it has a lot going on in the interface with a bit confusing hierarchy.
But what I feel it lacks at first sight (or doesn’t convey even though it’s in the founders’ visions) is a strong ‘core idea’ it conveys- yup, sure, it’s a group collaboration tool and I can sign up for free and I’m sure that there’s a lot of good stuff under the hood, but this ride looks a bit bland. If you’re willing to commit to it, though, there has to be tons of rockingness inthere!

It claims to cut throught project clutter, but the corporate identity conveys an inability to get to the gist, at least branding wise. Is this brand the trusted doctor, white coat and all, or the agile assistant behind the screens, or the Mr. Knowitall you love and hate at the same time? A Miss Moneypenny who has your coat even before you told her to get it, a Q who has seniority and takes care of your every project need with the latest (secret) invention? And if it is an eclectic pow-wow it may as well not try to hide it.

I feel the merely functional could do with an extra layer of meaning, could do with some more intanglibles in its DNA.
It does look and feel very solid and thourough and the screenshots seem clean and make sense.
And I like the logo, too
What also becomes evident is a great network, evangalists in the making.
Discrepancies: it says somewhere on the site that it’s not project management software, the video on the first page states otherwise.

The largest pitfall in projects and collaboration is not the software, I think, but people. Maybe it’s interesting to fire up a more philosophical discussion about productivity, success and why people execute or why they don’t, what motivates people, how to deal with the ‘humanness’ of people.
(Just a thought…)
Anything to engage people on a deeper level than just an immediate ache, need or want.

Hope this is helpful!

As a cycling nut, knowing the cycling background and meaning to the name opens up a whole new level of understanding that makes you say, “oh, that IS cool!” At least that’s what I am telling myself.

Too bad only the Euros appreciate the name.

Take a test drive and let us know your comments on the application.

@parashar you are exactly right in your assessment. This is not an app for classical PM. Think of it as PM for the rest of us! Thanks for checking it out…

Troy Malone
Pelotonics

I like it because it’s a fairly clever analogy for project management (keep your team close and connected) and a little bit of an “in” joke.

That said, the name is a Google whack (isn’t it?), so that’s a bonus. We just took on a new project that, uh, does project management for software projects (that’s a lot of projects). They’re called Workspace (http://wworkspace.activestate.com). As you might imagine, it’s pretty trick to monitor the web for mentions of ‘Workspace’.